Media and computer giant Apple is expected to purchase Beats Electronics for an estimated $3.2 Billion dollars. Which will be shared with Interscope record's Jimmy Iovine who founded Dre Beats with the good doctor back in 2008. Iovine will be leaving the record business to join Apple in an undefined creative role.
Not only will they dip into the audio and headphone business, but it will also let Apple also aquire Beats' innovative streaming service. Which creates playlists for users based factors such as mood and location. Apple has taken a bit of a hit lately spawned by the booming market for subscription music streaming services such as Spotify and Rhapsody.