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Posts from August 2014

Tell Him About The Twinkie!
So as you wait for Labor Day weekend to arrive, you cab celebrate one of my favorite holidays : National Ghostbusters Day. Sony Pictures has deemed today National GB Day in honor of the 30th anniversary of the film. To mark the occasion, a remastered version the the movie will be released in more than 700 theaters in North America for a limited run, beginning tomorrow.  In another nod to Ghostbusters' milestone, anniversary editions of both films in the series -- as well as a limited edition gift set will be released on Blu-ray on Sept. 16th.

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Pay Me To Do What.

The NFL reportedly asked Katy Perry, Rihanna and Coldplay, their top choices to play the 2015 Super Bowl Halftime Show, if they would be willing to pay the league in order to secure one of the biggest gigs in the world, according to The Wall Street Journal.

When reaching out to artists, league representatives asked some acts if they would exchange a headlining slot for a portion of their post-Super Bowl tour earnings, or make another type of financial contribution to the NFL. Sources told the Journal that the suggestion, perhaps unsurprisingly, "got a chilly reception from the candidates' representatives."

While the NFL doesn't typically pay artists who perform during the Super Bowl Halftime Show, they do tend to cover travel and production expenses, which can be upwards of a million dollars. Considering the Halftime Show has only grown more popular in recent years — this year's performance with Bruno Mars and the Red Hot Chili Peppers drew 115.3 million viewers, compared to the 112.2 million who watched the game — it makes sense they'd want a piece of the pie.

The artists themselves do tend to capitalize on the exposure of such a performance as well: Beyoncé announced her "Mrs. Carter Show" world tour right after her performance in 2013, while tickets to Mars ''Moonshine Jungle" tour went on sale the Monday after his Super Bowl set. But quantifying Super Bowl exposure, specifically in the form of ticket sales, is tricky, especially for established artists like Rihanna, Perry and Coldplay who have been grossing millions on the road for years.

No decisions have been made about this year's Super Bowl Halftime performer, and as NFL spokeswoman Joanna Hunter noted, the league's contracts with artists are confidential. Super Bowl XLIX will take place outside of Phoenix on February 1st, 2015

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Tags :  
Topics: Sports
Locations: Phoenix
People: Bruno MarsJoanna HunterKaty PerryRihanna

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